Current active course description (last updated 2026/27)
Marketing and Innovation Management
EK235E
Current active course description (last updated 2026/27)
Marketing and Innovation Management
EK235E
The course combines marketing and innovation management, and focus particularly on service and experience sectors. The following topics are in focus: Service- and experience economy, service- vs experience products, service- and experience deisgn, consumer perspectives/research, innovation (types, processes) and innovation management (approaches and methods such as lab/workshops, designthinking, network and cooperative, employeeinvolved, multi-leveled), value co-creation, sustainability, relational management and marketing, and other marketing topics like digital marketing and personas segmentation.
The course is open for studnts at the studt program Bacgelor in business and management, and Bachelor in international marketing/ marketing and management. Or similar.
After the course the students should fulfill the following learning goals:
Knowledge
Students should have:
- knowledge and understanding about service- and experience economy and its factors and processes
- knowledge about innovation, production and consume of service and experiences
- knowledge about diemtions and tools for service- and experience design/innovation
Skills
Students should:
- be able to contribute in the creation of service and experience products where the immaterial is central
- show understanding of how customers actively can contribute in the co-creation of own and firms value
- be able to use different tools/methods for design, innovation and marketing k
General competenece:
- Increased ability to find and use relevant literature, and to present it orally and written.
Paid semester fee and syllabus literature. It is also required that students have a laptop at their disposal.
The study programme is evaluated annually by students by way of course evaluation studies. These evaluations are included in the university's quality assurance system.
The sum consist of the following:
- Obligatory task (1-3 students, oral presentation), pass/non-pass.
- Portfolio exam (innovation case with three main parts each with subtasks) - group (3-4 students), counts 50/100. A-F
- Oral - indiviudal exam, counts 50%100, A-F
A written version of the case report in the oral exam. Other tools for the oral exam might be informed about later.
Two bilingual paper dictionaries are allowed.
Artificial intelligence may only be used in accordance with Nord University’s guidelines for the use of generative artificial intelligence (AI) in studies, unless otherwise specified in the course description.
Basic topics within organizational management and marketing ought to have been passed.
Course language
Norwegian
Credits
15
Responsible faculty
Nord University Business School
