Digital Marketing and Customer Value

Knowledge

• has broad knowledge of central themes, theories, issues, processes, tools and methods within digital marketing and customer value

• have knowledge of marketing on the Internet and knowledge of how companies can become more visible and active online and how this affects market and offer development

• understands how digitalisation is a resource that affects businesses' value creation and the possibility of increased customer value

Skills

• can apply professional knowledge and relevant results from research and development work to practical and theoretical issues about digital marketing and digital value in business contexts

• can map and assess the effect of various forms of digital marketing and identify issues within digital marketing and customer value

• can find, assess and refer to information and theories within digital marketing to highlight the need for measures that lead to better visibility and increased activity online

General competence

• can plan and carry out varied tasks and projects that extend over time, alone and as a participant in a group, and in line with ethical requirements and guidelines within digital marketing

• can exchange views and experiences with others with a background in digital marketing and customer value and through this contribute to the development of good practice